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PREMIER LEAGUE : FOOTBALL BUSINESS SHAKES UP AS 'AMAZON PRIME' DEBUTS ENTRY INTO PREMIER LEAGUE MARKET !



PREMIER LEAGUE : FOOTBALL BUSINESS SHAKES UP AS 'AMAZON PRIME' DEBUTS ENTRY INTO PREMIER LEAGUE MARKET !

US TECH GIANT AMAZON HAS SHAKEN THE FOOTBALL BUSINESS WITH ITS ENTRY INTO THE PREMIER LEAGUE MARKET VIA ITS STREAMING ARM "AMAZON PRIME",

AMAZON’S GAME-CHANGING ARRIVAL INTO THE HIGHLY LUCRATIVE ENGLISH FOOTBALL RIGHTS ARENA - - SEALED IN A MULTI-MILLION DOLLAR DEAL REPORTEDLY NORTH OF $120 MILLION - - HAD TAKEN MAJOR PLAYERS ‘BT’ AND ‘SKY SPORTS’ OFF THEIR FEET.

‘BT’ AND ‘SKY SPORTS’ HAD LARGELY CONTROLLED THE ENGLISH FOOTBALL RIGHTS BUSINESS FOR YEARS.

USING THE POWER OF THE WEB TO REACH LARGER AUDIENCE OF MILLIONS OF FOOTBALL FANS, AMAZON’S STREAMING BUSINESS MODULE POSES AN EXISTENTIAL THREAT TO TRADITIONAL CABLE TV.




















































PREMIER LEAGUE

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